client CASE STUDIES
ACCESS, INTRODUCTIONS, investment services & PARTNERSHIPS
IDENTIFYING & INTRODUCING MAJOR TRADITIONAL MEDIA COMPANIES TO NEW DIGITAL-FIRST INVESTMENT & M&A OPPORTUNITIES
CREATV Media works with a number of leading traditional media companies both in the U.S. and internationally to identify the most innovative and compelling new digital-first media companies that meet their criteria for potential strategic investment and M&A.
In one such case, CREATV Media identified several compelling opportunities and made relevant introductions which led to direct investment by the media company in excess of $10 million in one such target company. This digital-first media company continues to be a market leader and innovator.
SERVING AS THE "EYES AND EARS" FOR A LEADING INTERNATIONAL MEDIA COMPANY TO LEADING INNOVATORS IN THE U.S.
The media division of a leading multi-national conglomerate has made it a priority to identify, invest in, and potentially buy one or more leading U.S. based digital-first media, VR, and AR companies. CREATV Media serves as the company's "eyes and ears" in the U.S. and overall "Bridge to Hollywood" to identify such relevant leading companies and facilitate key strategic introductions, as well as to play a continuing role in educating the company about overall digital media-related developments and opportunities.
The conglomerate recently made a strategic investment in a leading international OTT video company as a result of CREATV Media's efforts.
ADVISING A LEADING INTERNATIONAL OTT VIDEO COMPANY ON ITS OVERALL FINANCING PLAN & POSITIONING & TO MAKE STRATEGIC INTRODUCTIONS
A leading highly profitable "under the radar" internationally-focused OTT video company was looking to expand and optimize its overall positioning, visibility and strategic opportunities in the crowded OTT video market. The company engaged CREATV Media to identify potential strategic and financing partners to accelerate its overall growth, as well as optimize its overall positioning and enhance its visibility via specific press-related outreach.
The company achieved a successful financing, and CREATV Media continues to advise the company in connection with potential strategic opportunities (including marketing, content, and global distribution partnerships).
ADVISING A VR COMPANY ON POTENTIAL INVESTMENT, NEW STRATEGIC BUSINESS OPPORTUNITIES, AND OVERALL VISIBILITY
An innovative early-stage VR company with valuable differentiated technology was in need of financing, key new strategic partnerships, and heightened visibility and presence in the increasingly crowded immersive marketplace.
CREATV Media advises the company on overall financing and press opportunities, identifies potential strategic partners, and facilitates introductions and strategic discussions with the relevant key decision-makers and influencers in order to get the company's differentiated technology the strategic results and attention it deserves.
EXCLUSIVE MARKET INTELLIGENCE & BUSINESS STRATEGY
CONSULTING FOR A SUCCESSFUL ENTERPRISE-FOCUSED OTT VIDEO BUSINESS LOOKING TO EXPAND INTO THE CONSUMER MARKET
A successful long-time storied enterprise-focused OTT video company engaged CREATV Media and Csathy's team to help drive its expansion into the consumer side of the video market and dramatically increase its enterprise value in the process.
Csathy's team leveraged its high level contacts and relationships to gather key market intelligence, deliver an overall detailed execution plan that analyzed the increasingly crowded OTT competitive landscape, identify the company's unique positioning in it and potential "red flags," and develop the company's overall consumer go-to-market strategy.
CREATV Media also advised the company on financing alternatives and continues to facilitate strategic introductions and alliances and maximize the company's overall visibility in the marketplace.
GATHERING OTHERWISE UNATTAINABLE EXCLUSIVE MARKET INTELLIGENCE FOR THE BENEFIT OF A LEADING OTT VIDEO SERVICE
A category-leading OTT video service engaged CREATV Media to leverage its deep network of relevant senior contacts to gather exclusive market intelligence not available elsewhere, including via the company's own efforts.
CREATV Media identified relevant OTT services and conducted multiple exclusive interviews with key decision-makers within those companies in order to gather the market intelligence the company needed. The company was able to use that intelligence to optimize its economics with its advertising partners.
ADVISING A LEADING FINANCIAL SERVICES FIRM AND ITS CLIENTS ON OVERALL DIGITAL MEDIA DEVELOPMENTS & OPPORTUNITIES
A leading global financial services firm servicing major institutional clients was in need of digital media-related expertise in order to educate and advise its clients on overall key trends, developments, players and opportunities in the digital media space, including OTT streaming video and music.
The client reached out to CREATV Media due to its reputation as thought leaders in the digital media space, and continues to engage CREATV Media on an ongoing basis to conduct both group and individual advisory sessions and workshops for the benefit of the firm and its clients.
high impact PR, POSITIONING & VISIBILITY
ADVISING A TECH STARTUP ON ITS OVERALL POSITIONING & LAUNCH STRATEGY, AND MAXIMIZING PRESS VISIBILITY
CREATV Media was engaged by a tech startup to best position it for its upcoming launch and secure maximum press coverage and overall visibility. CREATV Media worked closely with the company's CEO to prioritize press targets for direct outreach by CREATV Media on behalf of the company.
The company was prominently featured in its top 2 leading press targets with feature stories as a result of the team's efforts, in addition to significant additional coverage.
ORGANIZING & DEVELOPING EVENTS, DEMO DAYS
WORKING WITH COMPANIES TO ORGANIZE AND PROGRAM DIFFERENTIATED, HIGH IMPACT EVENTS THAT ATTRACT LEADING EXECUTIVES & INFLUENCERS
Companies continuously look to expand their visibility, positioning, relationships and overall opportunities in the digital media landscape. Several companies have leveraged CREATV Media's key contacts and relationships and have worked with CREATV Media to create and host high-impact invitation-only events and demo days for high level decision-makers and influencers.
WORKING WITH COMPANIES TO HOST SMALLER, MORE CASUAL INDUSTRY MEET-UPS
CREATV Media works on an ongoing basis with companies to organize and program casual industry "meet-ups" in major cities in order to facilitate direct introductions with key players in the overall ecosystem and expand overall influence and visibility in the space.
M&A ADVISORY SERVICES, SUPPORT & DEALMAKING
ADVISING ONE OF THE MOST ICONIC MUSICAL ARTISTS OF ALL-TIME TO MAXIMIZE THE PERCEIVED VALUE OF ITS IP ASSETS, IDENTIFY POTENTIAL BUYERS & FACILITATE AN OUTCOME-MAXIMIZING TRANSACTION
One of the most successful musical artists of all-time works with CREATV Media to advise it on how best to package and position itself for a potential sale of never-before-available global IP rights.
CREATV Media also works with the artist, and other iconic artists and bands, to identify potential buyers, connect them to engage in strategic discussions, and actively explore a potential sale of valuable IP and related rights.
ADVISING A HIGHLY-PEDIGREED TECHNOLOGY COMPANY ON ITS OVERALL STRATEGIC OPTIONS, IDENTIFYING & INTRODUCING POTENTIAL BUYERS & OVERSEEING AN M&A SALES PROCESS
An innovative venture-backed video technology company engaged CREATV Media to advise it on its strategic options, oversee an M&A sales process in which CREATV Media identified and prioritized potential buyers, introduced the company to the key decision-makers and influencers at those potential buyers, and supported the company in its strategic discussions.
As a result of CREATV Media's efforts, the company subsequently engaged in M&A discussions with the key decision-makers and influencers of over 20 relevant leading technology and media companies.
ADVISING A MAJOR TRADITIONAL MEDIA COMPANY TO EVALUATE AND DILIGENCE A POTENTIAL DIGITAL-FOCUSED ACQUISITION
A leading traditional media company was interested in acquiring an OTT streaming service to enhance and complement its traditional content offerings and signal its investment in digital media. The company had already signed an LOI that set a price for the transaction.
The company engaged Csathy and his team to leverage their deep sector expertise and evaluate the potential transaction on behalf of the company, provide business diligence and identify valuation levers, cost centers, and post-acquisition positioning and integration plans to optimize the company's post-acquisition enterprise value, assuming the transaction were consummated.
The client was pleased to reduce its overall acquisition bid by 50% as a result of the team's findings and recommendations.
IP, Content library & asset licensing & sale representation & SERVICES
ADVISING OWNERS OF MAJOR CONTENT LIBRARIES, IDENTIFYING POTENTIAL LICENSORS & BUYERS, AND FACILITATING TRANSACTIONS
CREATV Media works with owners of valuable and iconic music/content libraries and portfolios to advise them of potential new licensing and acquisition opportunities and connect them to potential strategic partners and buyers, as well as to facilitate overall ongoing discussions. CREATV Media also connects its clients with other leading service providers as part of the overall team to execute significant transactions maximize financial and strategic results.
REPRESENTING A LEADING PUBLIC FIGURE & GLOBAL BEST-SELLING AUTHOR ON MULTIPLE MEDIA PROJECTS
One of the world's most revered super-athletes -- one of Time Magazine's "Top 100 Most Influential People in the World" -- is interested in taking his story to new audiences via new platforms. CREATV Media represents this leading figure in connection with separate motion picture and television projects with top-tier Hollywood talent.
ENTERPRISE VALUE DEVELOPMENT & MAXIMIZATION
CONSULTING FOR A LEADING TRADITIONAL MEDIA & PRODUCTION COMPANY TO DEVELOP ITS DIGITAL STORY & STRATEGY AND MAXIMIZE ITS PERCEIVED ENTERPRISE VALUE IN ADVANCE OF A POTENTIAL STRATEGIC TRANSACTION
A prestigious leading production and talent management company -- whose elite clients include award-winning Hollywood writers, directors and actors -- engaged Csathy and his team to develop its digital strategy and set the stage for an upcoming major strategic event.
The team first analyzed the company and its opportunities, then the overall competitive landscape (and the client's position in it), and delivered an overall execution roadmap and recommendations to improve overall positioning, focus priorities, and drive growth and enterprise value with a compelling and smart digital strategy focused on digital-first content creation and commercialization.
The company subsequently hired a leading investment bank that leveraged the team's recommendations to maximize the company's strategic options. The company achieved a high profile, highly successful, high valuation strategic outcome thereafter that maximized shareholder value.
ADVISING A LEADING DIGITAL-FIRST MEDIA COMPANY TO INCREASE ITS PERCEIVED ENTERPRISE VALUE FOR POTENTIAL STRATEGIC INVESTMENT OR ACQUISITION
A leading digital-first media company -- that drives digital production, overall management of creators, and distribution for many of the most popular YouTube channels -- wanted to optimize its overall "story" and strategy in order to increase its perceived enterprise value and best position itself for an upcoming new major round of strategic investment or potential acquisition.
Csathy and his team analyzed the company's current "state of play," provided detailed competitive landscape analysis, developed business model and enterprise value recommendations (including both a short and long-term strategic roadmap for success), and optimized the company's overall positioning and strategic "story."
The company subsequently raised two massive rounds of financing totaling nearly $50 million from strategic investors, including major media companies introduced by CREATV Media. CREATV Media also secured high visibility feature stories for the company in leading press.
CREATV Media continues to work with the company to gather otherwise unattainable strategic market intelligence.
EXECUTIVE WORKSHOPS & SPEAKING ENGAGEMENTS
SPEAKING TO EXECUTIVE TEAMS OF LEADING MEDIA AND ENTERTAINMENT COMPANIES ABOUT KEY INDUSTRY TRENDS & PLAYERS
Several major global media and entertainment companies, as well as leading digital media-focused companies and investors, have engaged Csathy and CREATV Media to speak directly with key executives and teams to educate them about overall industry trends, developments, players, competitors and overall opportunities in the fast-transforming media, entertainment and technology landscape.
Csathy and his team continue to advise them, as well as identify new potential strategic business opportunities that would otherwise remain invisible or unavailable to them.